红点品牌与传达设计大奖

Baden-Württemberg Stiftung Annual Report 2018

巴登-符腾堡基金会(国家级基金会)在其年度报告中以德国斯图加特西部的一个街道社区为例,探讨了群体共存问题。该社区由于高档化的迅速发展,使其内部发生了破裂。报告从如何使社会团结起来的问题开始探讨,重点关注人本身。这个街道的商店和咖啡馆发起了一场有意思的活动,通过啤酒杯垫、明信片、大头针和友谊丝带等小物件,使整个街道的所有人都参与到这个活动中来,从而使整个街道变成了一个社会实验室。在众多视频和采访中,当地人谈论到他们的生活、街道社区和他们在当地的生活。斯图加特这个社区内,不同的生活方式,不同的文化和亚文化在这里碰撞并生活在一起。年度报告以各种各样生动的照片,图片和访谈等呈现出这个社区的整体风貌,在反映了该社区多元化的同时也体现出其一定的分裂性。用真实的方式传递信息,正是这点打动了基金会,也是这个项目的意义所在。

The annual report of the Baden-Württemberg Stiftung, a state-funded foundation, explores the microcosm of coexistence as exemplified by a street neighbourhood in the west of Stuttgart. The neighbourhood there is experiencing ruptures due to a process of rapid gentrification. Starting with the question of what unites society, the annual report focuses foremost on people. A teaser campaign was launched in the shops and cafes of the quarter, which involved all people across the street in the topic via beer coasters, postcards, pins and friendship ribbons and thus made the Schwabstraße in Stuttgart turn into a laboratory of society. In numerous videos and interviews, the local people talk about their lives, their street and their quarter in the west of Stuttgart, a neighbourhood in which diverse lifestyles, different cultures and subcultures collide and live together. As a vivid collage of pictures, portraits and interviews, the annual report thus mirrors both the diversity and ruptures at the same time. In an authentic approach, it conveys what most moves the foundation and which programmes and projects it offers.

客户Client:
Baden-Württemberg Stiftung gGmbH, Stuttgart, Germany德国
设计Design:
STRICHPUNKT, Stuttgart / Berlin, Germany德国

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