红点品牌与传达设计大奖

Andreas Oster Weinkellerei

拥有400年历史的家族企业葡萄酒商及专业装瓶公司Andreas Oster Weinkellerei凭借其出色的国际业务跻身德国领先的主要酿酒商之列。他们提供的标准系列首次详细的在产品目录中展示出来,同时,名录单独说明了每个种植区,并展示了几种最独特的葡萄品种的模型。名录内按照一定顺序详细介绍了各个葡萄酒家族,意为引领读者踏上一次世界各葡萄酒产区的巡味之旅。名录内还专门介绍了葡萄酒标签,标签不仅代表了每种葡萄酒与酿酒师标准的关系,还说明了使用的葡萄品种的特性特点。标签的设计语言在后台的目录页面中继续作为设计元素,因此每个双页都反映了酒厂对其产品质量的热爱。栏外标题提供有关各个葡萄酒产区的信息。

The Andreas Oster Weinkellerei – a 400-year old family-run business, wine merchant and professional bottling company – ranks among the leading major winemakers in Germany with an international portfolio. The standard range they offer is being showcased for the first time in a detailed catalogue, with each growing region being presented individually and the most distinctive grape varieties shown respectively as mock-ups. The individual wine families are also clearly presented in a kind of trip to the wine-growing regions around the world. Particular focus has been placed on the label series, which represents the affiliation of the individual wines to the winemaker’s standard range and presents their individuality in detail using the respective grape variety. The design language of the labels is continued on the catalogue pages in the background as a design element, so that each double page reflects the winery’s love for the quality of its products. Running titles provide information about the respective wine-growing region.

客户Client:
Andreas Oster Weinkellerei, Cochem, Germany德国
设计Design:
Jäger & Jäger, Überlingen, Germany
项目团队Project Team:
Olaf Jäger (Creative Direction创意指导)
Tanja Weich (Art Direction艺术指导)
Regina Jäger (Project Management项目管理)

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