红点品牌与传达设计大奖

Brooklyn Soap’s Advent Calendars 2020

布鲁克林肥皂公司(Brooklyn Soap Company)是由德国生产、美国纽约布鲁克林设计的男士美容产品系列产品。它注重细节,使用全天然成分,不含任何微塑料、羟基苯甲酸酯,也拒绝在动物身上进行测试。同时,其造型概念是两个降临节日历,沿袭了德国的传统,即在12月开始直到平安夜的每一天都有一个神秘礼物。设计时受到美国纽约曼哈顿和布鲁克林区的启发,这两种设计不仅融合了大都市的地标性建筑,而且结合了如刷子剃刀等经典的理发店工具,以及典型的圣诞节元素。 盒子上的图案灵感来自上世纪中期的美国广告牌,以新传统主义风格进行插图并手工上色。在适当的印刷元素的辅助下,这24个盒子中的每一个都包含胡须护理、剃须和身体护理等产品。

Brooklyn Soap Company is a grooming product range for men that was devised in Brooklyn and is made in Germany. It captivates with attention to detail and the use of natural ingredients that do not require microplastics, parabens or testing on animals. This is also reflected in the two advent calendars, which take up the German tradition of having a little mystery gift for every day of December until Christmas Eve. Inspired by the New York districts of Manhattan and Brooklyn, both designs incorporate not only characteristic landmarks of the metropolis but also classic barbershop tools such as brushes and razors, as well as typical Christmas elements. The motifs on the box are inspired by American billboards from the 1950s, illustrated in a neo-traditionalist style and coloured by hand. Complemented by suitable typographic elements, each of the 24 boxes contains a product from the segments of beard care, shaving and body care.

客户Client:
Brooklyn Soap Company, Hamburg, Germany德国
设计Design:
Brooklyn Soap Company
Hamburg, Germany德国
Atelier Tietchen, Hamburg, Germany德国
项目团队Project Team:
Brooklyn Soap:
Nico Liebetanz (Creative Direction创意指导)
Viktor Dik (Head of Marketing市场总管)
Michael Rademacher (Photography摄影)
Felix Ermer (Strategic Planning战略规划)
Lukas Görlitz (Editorial Work编辑)
Tobias Tietchen (Illustration插画),
Atelier Tietchen

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