红点品牌与传达设计大奖

Polestar

极星(Polestar)电动汽车突破了汽车行业的常规。尽管许多公司使用镀铬和闪光灯来展现自己的水平,但极星(Polestar)却突出强调了先进的技术,并将产品打造出艺术品一样的质感。通过最大程度的化繁为简,即使是最小的一块零件也没有多余的修饰,车子给人以无与伦比的整体品牌体验感。除此之外,企业形象的发展还覆盖到品牌从上到下各个触点,包括零售、数字、宣传以及印刷刊物等。品牌的符号是其名字--北极星--的图像。北极星是一颗引导方位的北方之星,现在北极星的形象已与汽车设计紧密联系,公司意在将北极星打造成各领域中整个品牌的标志。印刷字体也精简设计,突出了整个品牌及其产品的性能特征。单一色彩的使用营造出永恒的优雅和精致感。

The electric car brand Polestar breaks with established conventions in the car industry. While many companies use chrome and flashes to mark their presence, Polestar highlights technological advancement and makes its products appear as works of art. With a focus on eliminating abundance even in the smallest of details, these works thus manage to deliver an unparalleled, holistic brand experience. Alongside a toolbox, the development of the corporate identity also comprised implementations for all brand touchpoints, including retail, digital, communication and printed matters. The symbol is an interpretation of the name, Polestar, the guiding northern star, which has been developed seamlessly with the cars and is intended for iconic application throughout the brand universe. The typographic marking system of reduced design serves as the backbone to highlight the performance features and information throughout the brand and its products. The monochrome approach to colour creates a touch of timeless elegance and sophistication.

客户Client:
Polestar, Gothenburg, Sweden瑞典
设计Design:
Stockholm Design Lab
Stockholm, Sweden瑞典
Polestar, Gothenburg, Sweden瑞典

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