“在已经饱和的汽车市场推出一个新品牌绝非易事。 Polestar 以优异的成绩攻克了这项挑战，”当评审团授予 Polestar 2020 年“红点： 年度最佳品牌”时表示。 与此同时，该汽车制造商推出了其第二款车型，Polestar 2。 配备全电动动力系统的 Fastback 快背三厢车的外观比例均衡，散发出优雅而强大的魅力。 该设计以一贯的纯粹主义为主导，车身和内饰均完美演绎这一理念。 这种对本质的专注在外观上表现为清晰的表面设计、简洁的线条和许多精心设计的细节。 只有 288 个 LED 的连续光叶，拉长了汽车后部的宽度，以短暂的光序列指示车门的锁定和解锁时，偏离了这种纯粹主义。 内部只有少数经过巧妙设计和布置的模拟控件，例如，多面信息娱乐表盘和六角形变速杆。 取而代之的是，内饰采用以谷歌为特色、基于 Android 的操作系统形式的新技术、语音控制的可能性和竖直中央触控显示屏，呈现出一种面向未来的数字驾驶体验。 使用新颖的纯素材质（作为标准，不亚于此）、和谐的色彩概念和触感舒适的表面，进一步增强了朴素优雅的印象。

“Introducing a new brand in the already saturated automotive market is no mean feat. Polestar mastered this challenge with flying colours,” read the verdict of the jury when they awarded Polestar the distinction “Red Dot: Brand of the Year” in 2020. Meanwhile, the carmaker has introduced its second model, the Polestar 2. The appearance of the fastback sedan with fully electric powertrain showcases balanced proportions that exude an elegant and powerful appeal. The design is dominated by a consistent purism that defines both the exterior body and the car’s interior. This concentration on essentials manifests itself on the exterior in a clear surface design, clean lines and many well-thought-out details. Only the continuous light blade of 288 LEDs, which stretch the width of the car’s rear, deviates from this purism when it indicates the locking and unlocking of the doors in a short light sequence. The interior features only a few analogue controls that have been cleverly designed and arranged – such as the faceted infotainment dial and the hexagonal gear stick. Instead, the interior projects a future-oriented digital driving experience characterised by new technology in the form of an Android-based operating system featuring Google, the possibility of voice control and the vertical centre touch display. The use of novel vegan materials (as standard, no less), a harmonious colour concept and surfaces that are pleasant to the touch further enhance the impression of plain elegance.