红点产品设计大奖

iPhone 12 Pro

智能手机是我们高度复杂的生活环境的中心,其特点是信息快速交换。 iPhone 12 Pro 为用户带来了强大的沉浸式 5G 体验。 它旨在挖掘 5G 技术的潜力,尤其是在拥塞的网络中。 它允许在移动中以最高视频质量无延迟地下载大量数据或流媒体电影。 这款 iPhone 以其独特优雅的外观给人留下深刻印象,其采用高品质材料,如手术级不锈钢、哑光玻璃后盖和时尚的无边框无边框 Super Retina XDR 显示屏。 这款手机采用创新的 Ceramic Shield 前盖保护,抗冲击能力是其前代产品的四倍。 它配备了 A14 仿生芯片,可显著加速功率和提供更高的效率,大幅延长电池寿命。 iPhone 12 Pro 有两种尺寸可供选择,6.1 英寸和 6.7 英寸 Max 版本,以及石墨、银色、金色和太平洋蓝色饰面。 其强大的 Pro 相机系统包括一个超广角相机、一个长焦相机和一个广角相机。 另一个值得注意的创新是 LiDAR 扫描仪,提供增强现实体验。 通过测量光从物体反射所需的时间,该扫描仪可以创建相应环境的深度图,从而扩展手机与 AR 应用程序结合使用的适用性。

The smartphone is at the centre of our highly complex living environment, which is characterised by a rapid exchange of information. The iPhone 12 Pro introduces a powerful immersive 5G experience for users. It has been designed to tap into the potential offered by 5G technology, especially in congested networks. It allows downloading large amounts of data or streaming movies when on the move in highest video quality and without delays. This iPhone impresses with its distinctively elegant appearance, which is marked by high-quality materials such as surgical-grade stainless steel, a matt glass back and a stylish bezel-less edge-to-edge Super Retina XDR display. Protected by its innovative Ceramic Shield front cover, this phone features four times the impact resistance of its predecessor. It is equipped with the A14 Bionic chip for significant power acceleration and more efficiency benefitting the battery life. The iPhone 12 Pro is available in two sizes, 6.1" and the Max version in 6.7", as well as in graphite, silver, gold, and pacific blue finish. Its powerful Pro camera system includes an expansive Ultra Wide camera, a Telephoto camera and a Wide camera. Another notable innovation is the LiDAR scanner, which offers an augmented reality experience. Measuring how long it takes light to reflect off objects, this scanner can create a depth map of the respective environment and thus expand the phone’s suitability for use in conjunction with AR apps.

制造商 / Manufacturer:

Apple, Inc., Cupertino, USA

自主设计 / In-house design

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