红点产品设计大奖

Harmony Pruners

每一座遍布树木、灌木和其他植物的花园都有着不同的最佳养护要求。 反过来,园丁也有不同的个人需求和身体条件。 Fiskars 出品的 Harmony 系列修枝剪旨在满足这些个人需求和偏好。 它们的设计背景是,消费者通常难以找到合适的修枝剪。 该设计是确定五个关键属性的成果,这五个属性内在地指导目标群体购买任何修剪工具。 因此,设计过程侧重于工具的整体尺寸、刀片尺寸和工具的轮廓,包括柔软的抓握特征,以及材料结构和使用的简单性。 将这些方面内在化,新的修枝剪系列旨在创建一个易于理解的逻辑,体现这些工具的关键特征和品牌的整体优势。 

 其最终的作品是,具有和谐协调的形式语言,可以轻松地将适合每个消费者需求的修枝剪可视化。 因此,例如,入门级修枝剪总体上是最小的修剪器。 其刀片最小,且尚不具备高价机型所具有的复杂的人体工学和柔软的抓握功能。 随着用户在产品线中的每一步提升,逐步增加这五个属性,从而彰显每个工具的价值。

Every garden with its trees, shrubs and other plants has different requirements with regard to its optimal care. Gardeners, in turn, also have different individual needs and physical preconditions. The pruners of the Harmony series by Fiskars are aimed at responding to those individual needs and preferences. They were designed against the background that consumers are generally overwhelmed with the task of picking the right pruner for them. The design is the result of identifying five key attributes that inherently guide the target group in any of their pruner purchases. The design process has thus focused on the overall size of the tool, the blade size and the contours of the tool including soft grip features, as well as the material construction and simplicity in use. Internalising these aspects, the new pruner series aims to create an easily digestible logic, which embodies both these key features of the tools and the brand’s overall benefits. The result is a product line with a harmoniously coordinated language of form that easily visualises the right pruner for every consumer need. Thus, the entry-level pruner for example is the smallest pruner overall. It has the smallest blade and does not offer the sophisticated ergonomics and soft grip features of the higher priced models yet. With every step the user takes upwards within the product line, the five attributes are increased, adding to each tool’s value.

制造商 / Manufacturer:

Fiskars Finland Oy Ab, Helsinki, Finland

自主设计 / In-house design:

Fiskars Finland Oy Ab

获奖作品推荐

2250 Ultracab WT

max bill MEGA Solar

Sport Chrono Subsecond Titanium & Black

STEALTH