“密保诺（Ziploc）多样性宣传专案”旨在轻松展现密保诺密封袋丰富多样的用途。设计的灵感来自，根据使用者的不同，密保诺密封袋的用途也会完全不同。无论在任何语言地区，密保诺都已经是一个毋庸置疑的全球知名品牌。因此，宣传专案将密保诺表现为一种团结人们的力量，并向人们传达以下讯息：尽管存在文化差异，但人类依然拥有一些共通的真理和价值观。全世界的人们都在使用密保诺产品来保存和装放他们关心的物品，无论其大小。就像人们的外观各不相同，但是“内在更重要”，这一观点也被用做本专案的口号，它被翻译成不同的语言，同时视觉上又保持了相同的设计美感。在密保诺密实袋完全朴实无华的简洁外观包装上，这一信息也被设计的十分显眼从而加以强调。

The goal in creating the “Ziploc Diversity Campaign” was that it effortlessly represented the enormous diversity of the Ziploc bags. The guiding insight in the design was that the variety of uses for Ziploc bags is actually as diverse as the people who use them. Ziploc is a universal brand that does not need any explanation – no matter what language users speak. Thus, the solution was to present Ziploc as a uniting force and to express that, despite cultural differences, all humans share certain universal truths and values. People across the world use Ziploc products to hold and store things they care about, items both big and small. As with the different people portrayed, what matters is “what’s inside” – an idea that is also emphasised by the slogan, which is translated across different languages, while maintaining the same design aesthetic. Emphasising this message, the campaign also visually highlights the simplicity of the Ziploc bags with their completely unspectacular exterior.