红点品牌与传达设计大奖

汉字绘卷Hanzi’s Secret

中文是一种非常复杂的语言,也是世界上最古老的语言之一。中文有很多区域性变化,但这些变化仍共享同样的语标或字符,而中文中一个字符基本上代表一个单词,因此依然能够彼此关联。由于儿童可能很难轻松理解数百种不同的汉字,“汉字绘卷”项目的目的就是传达汉字之美、理解汉字的外形及其背后的故事。这款iPad应用程序旨在帮助儿童以一种新颖有趣的方式学习汉语。这款应用程序在保持汉字的基本结构的基础上,用可爱的卡通形象和通俗易懂的故事介绍每个汉字。在了解汉字的构成之后,孩子们可以轻松地记住它们,并迅速运用构词法来独立创建更多的汉字。这款富有想象力的应用程序包含40多段动画,使学习过程变得轻松有趣,以此激发孩子们的兴趣,鼓励他们投入时间学习汉字。

Chinese is a highly complex language and one of the world’s oldest. There are many regional variants, but they are all linked as they share the same logograms or characters, with one character basically standing for one word. As it can be hard for children to easily understand hundreds of different characters, the Hanzi’s Secret project was launched to convey the beautiful characters, their shapes and the stories behind them. The iPad app was designed to help children learn Chinese in a new and entertaining manner. Keeping the basic structure of the Chinese characters, each of the characters is introduced by appearing as a cute cartoon image with a story. After getting to know the building blocks that the characters consist of, children can remember them easily and apply the method of word formation quickly to create more characters independently. The imaginatively designed app contains over 40 animations that have been drawn to excite children and encourage them to spend time learning Chinese characters by making it pleasure and fun.

客户Client:
BiBoBox Studio, Shanghai / Dalian, China中国
设计Design:
BiBoBox Studio, Shanghai / Dalian, China中国
项目团队Project Team:
BiBoBox Studio
Shanghai Jiao Tong University上海交通大学:
Bo Liu (Art Direction艺术指导), Xiaofang Li (Creative Direction创意指导), Zhao Liu (Technical Direction技术指导), Zhuolin Gu (Animation动画)


BiBoBox Studio
Dalian Minzu University大连民族大学:
Huan Tan (Graphic Design平面设计), Wei Liu (Graphic Design平面设计)

获奖作品推荐

2250 Ultracab WT

max bill MEGA Solar

Sport Chrono Subsecond Titanium & Black

STEALTH