红点品牌与传达设计大奖

WordUpUp

WordUPUP是一款旨在帮助儿童学习英语的益智游戏。这款游戏构造了一个充满乐趣的多彩世界中,它能够吸引已具备阅读能力的孩子以有趣的方式正确地将图片和文字摆放在一起。游戏中有两个主题,神秘的森林和繁荣的城市,每个主题都包含14个谜题和28个英文单词,以及两种难度。游戏背景采用蜡笔笔触并具有动画效果,只需拖动即可轻松移动。游戏画面可爱、有趣且惹人喜爱,易于操作。孩子要将森林中央或着城市里公共汽车或多功能车中的动物拖到画面右上角出现的剪影上。如果两者就像拼图一样吻合,那么动物的英文名称会在屏幕上以单词和声音的形式出现,以便孩子们可以听到标准的发音。在孩子与游戏世界互动时,游戏中的汽车甚至会鸣喇叭,而动物也会发出最具代表性的叫声。

WordUpUp is a puzzle-like game designed to help children learn English. Embedded in a colourful world full of fun, the game appeals to children who can already read and invites them in a playful manner to put pictures and words together correctly. There are two themes in the game, the Mysterious Forest and the Lively City, each containing 14 puzzles and 28 English words that need to be found in two levels. The background of the scenes in pastel tones is animated and easy to move simply by scrolling. Cute, interesting and easy-to-like, the illustrations are easy to assign, and the task is to drag an animal in the centre of the forest or – in the city – a bus or utility vehicle onto the figure that appears in the top right corner. If both fit together, just like in a puzzle, the English name appears as a word on the screen and in sound, so that the children can hear the standard pronunciation. When interacting with the game world, the cars can even be made to honk their horns and the animals produce their typical noises.

客户Client:
BiBoBox Studio, Shanghai / Dalian, China中国
设计Design:
BiBoBox Studio, Shanghai / Dalian, China中国
项目团队Project Team:
BiBoBox Studio
Shanghai Jiao Tong University上海交通大学:
Xiaofang Li (Creative Direction创意指导), Bo Liu (Art Direction艺术指导), Zhuolin Gu (Digital Concept电子概念), Weiwei Ma (Digital Concept电子概念)


BiBoBox Studio
Dalian Minzu University大连民族大学:
Lei Bai (Graphic Design平面设计), Jingye Zhang (Graphic Design平面设计)

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