布罗&提斯(BRO&TIPS)是韩国一个专为男性开发的护肤系列。该系列的产品是多合一产品，使用方便，面向男性消费者，而男性通常较忽略护肤。该系列产品在网站上的标语是“半心半意的生活”（“live a half-hearted life”），旨在塑造一种无忧无虑的冷酷感。Bro＆Tips品牌名称由两部分组成，前半部分Bro为兄弟（Brothers）的缩写，表达产品与用户之间的亲密无间；后半部分的Tips，意为小贴士、秘诀，指的是亲密的朋友互相提供的实用建议。系列内每种产品有各自的名字，包括“从不油腻”（“Never Oily”）、“从不干燥”（“ Never Dry”）或“超级自然”（“ Super Natural”）等，直接了当的说明了每种产品针对的皮肤类型。外包装为简单设计的管状容器，带有幽默插图。该产品的网站以有趣的卡通、醒目的字体和动画插图等，吸引了喜爱休闲娱乐的新潮青年这一目标群体，并通过清晰明了的方式列出了成分和使用方法等信息。

Bro&Tips is a Korean skincare range developed exclusively for men. The range caters to male consumers, who in general are not much concerned about skincare, with easy-to-use all-in-one products. The message featuring on the website reads “live a half-hearted life”, which conveys a sense of carefree coolness in a credible manner. The brand name Bro&Tips is made up of “bro” for brothers – and refers to the close, almost intimate relationship between them – and “tips” in the sense of practical advice that friends and brothers give each other. The individual products have names such as “Never Oily”, “Never Dry” or “Super Natural” for the individual skin types and are packaged in simply designed tubes featuring humorous illustrations. The website appeals to the target group of casual, trendy young men, who want to have fun, with a combination of easy-to-like cartoons, bold typography and animated illustrations, conveying information such as on ingredients and ways of application in a clear and immediately-to-find manner.