红点品牌与传达设计大奖

BLINK – The End is in Sight

Sightsavers的宣传活动“BLINK – The End is in Sight”旨在到2025年消除沙眼这一可导致失明的眼部感染疾病。为使公众了解这种疾病,该活动在伦敦的OXO画廊举办展览,精选了包括Nick Knight等几位获奖摄影师的作品进行展出。该展览的概念是通过数字方式“入侵”画廊空间,并以可视化方式阐述这种疾病。利用创新性技术,沙眼的效果在交互式界面被模拟出来,可视化的呈现出患上沙眼后眨眼能力的下降的效果。利用技术手段逐渐侵蚀了每张照片,使照片抽象地失真,直到原始图像被完全破坏为止。因此,越来越破碎的图像模拟了视力的下降看到的图像,并引导参观者融入展览空间。在日常场景内可视化沙眼的缓慢进展,成功地提高了人们对该病的认识,并使参观者关注到沙眼问题。

The Sightsavers campaign “BLINK – The End is in Sight” has the aim of eradicating trachoma, an eye infection disease that can lead to blindness, by 2025. Seeking to generate public awareness of the disease, the exhibition was hosted at London’s OXO Gallery and featured the work of several award-winning photographers including Nick Knight. The idea was to digitally “hack” the gallery space and drive a visual narrative of the disease. The effects of trachoma were mimicked in an interactive interface with innovative technology to visualise the diminishing ability to blink. The technology gradually eroded each photograph leaving pictures abstractly distorted until the original images were destroyed. The increasingly fractured graphics thus imitated the decreasing eyesight and led visitors around the exhibition space. By thus visualising the slowly progressing character of trachoma within an everyday context, the exhibition successfully raised awareness of the disease and connected visitors to the issue.

客户Client:
Sightsavers, Chippenham, United Kingdom英国
设计Design:
MET Studio
London, United Kingdom英国
Jason Bruges Studio, London, United Kingdom英国
项目团队Project Team:
MET Studio:
Peter Karn (Creative Director创意总监)
Darren Lewis (Art Direction艺术指导)
Jackson Iredale (Designer设计师)
Diana Shayakhmetova (Art Worker艺术工作者)
Jason Bruges Studio:
Jason Bruges (Creative Director Digital Production电子制作创意总监)
Adam Wadey (Senior Designer Digital Production电子制作高级设计师)
Joel Luther-Braun (Designer Digital Production电子制作设计师)
Eric Langham (Content Director内容总监), Barker Langham
Alice Magagnin (Content Researcher内容研究员), Barker Langham

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