红点品牌与传达设计大奖

Relentless

这件三维印刷艺术品的创作目的是让重力产生声音,并使其有机会传递信息。其概念原理是,这件作品源于将一叠纸叠放在一个盒子里的普通重复动作,以及当纸左右移动时发出的那种人们熟悉的声音。这件作品探索了重力早已被人们当做习以为常的作用方式以及它对设计师排版印刷时可能产生的影响。因此,重力变成了可以改变或产生意义的设计师,作品将堆叠的纸张的切边印上内容,并向一侧倾斜,纸张的来回运动会导致字母的移动和变形。由于重力的作用,最终出现“掉落归位,我亲手将其整齐划出”(“Falling into place, flushing neatly by my hand”)这一句话。

This three-dimensional typographic artwork was created with the intention of giving a voice to gravity and giving it the opportunity to play a role in delivering the message. Conceptually, the work arose from the mundane action of shuffling a stack of papers in a box and the typically familiar sound it makes when the papers move from left to right and vice versa. The work explores the ways that gravity is usually taken for granted and the impact that it has had on the typographical systems that designers use. Gravity itself thus becomes a designer by changing meaning and generating meaning at the same time. As the papers in the stack are printed on the cut edges and bevelled on one side, among other things, the back and forth movement of the papers causes a shift and distortion of the letters. It is thanks to gravity that the words “Falling into place, flushing neatly by my hand” are finally revealed.

院校University:
SCAD Savannah College of Art and Design, Savannah, USA美国
设计Design:
George Stack, SCAD

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