红点品牌与传达设计大奖

Porsche AG Annual and Sustainability Report 2019

可持续发展是保时捷公司战略的核心,公司在经济、生态和社会等全方面实践这一理念,公司发布的名为“开拓精神”(“Pioneering Spirit”)年度可持续发展报告就可以充分体现出这点。报告里运用了大量的信息图说明了可持续企业管理的措施和结果,简洁清晰,一目了然。精彩的系列照片进一步对主题加以诠释,这充分将该顶级汽车制造商的主旨可视化地展现了出来。整体设计基调和元素选择了一种特殊的蓝色,这是为了配合旗下首部纯电动跑车Taycan的发布活动,Taycan电动车不管在选材还是各方面都充分考虑到了可持续性。整本刊物用的是可完全回收的纸张,财务部分选用的是100%的废纸制成的淡灰色、生态无涂层纸打印,而整体生产采用的是气候零负荷并经过FSC认证的生产方式。此外,为避免微塑料,保时捷还完全使用了可脱墨的印刷油墨。

Sustainability is a central pillar of Porsche’s corporate strategy and implemented comprehensively at the economic, ecological and social levels, as documented in the annual and sustainability report entitled “Pioneering Spirit”. A large number of information graphics, illustrating measures and results with regard to sustainable corporate management, contribute to the publication’s clear presentation. The topics are complemented by exciting photo series that visualise the claim of this premium-quality car manufacturer. A special shade of blue was used as a design element, based on the launch campaign for the Taycan electric sports car, whereas the materials were consistently selected with sustainability in mind. Thus, all papers are fully recyclable, with the financial section being printed on a pale grey, ecological uncoated paper, which is made from 100 per cent waste paper, while the content section is produced in a climate-neutral way and is FSC-certified. Moreover, to avoid microplastics, Porsche also relied entirely on deinkable printing inks.

客户Client:
Dr. Ing. h.c. F. Porsche AG, Stuttgart, Germany德国
设计Design:
Meiré und Meiré GmbH & Co. KG, Cologne, Germany德国
项目团队Project Team:
Ralf Vogl (Printing印刷)

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