Sustainability is a central pillar of Porsche’s corporate strategy and implemented comprehensively at the economic, ecological and social levels, as documented in the annual and sustainability report entitled “Pioneering Spirit”. A large number of information graphics, illustrating measures and results with regard to sustainable corporate management, contribute to the publication’s clear presentation. The topics are complemented by exciting photo series that visualise the claim of this premium-quality car manufacturer. A special shade of blue was used as a design element, based on the launch campaign for the Taycan electric sports car, whereas the materials were consistently selected with sustainability in mind. Thus, all papers are fully recyclable, with the financial section being printed on a pale grey, ecological uncoated paper, which is made from 100 per cent waste paper, while the content section is produced in a climate-neutral way and is FSC-certified. Moreover, to avoid microplastics, Porsche also relied entirely on deinkable printing inks.